About

hi, I’m Yi Hui ✨

Read here about how my name works.
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I'm a (software) product manager by profession, having transitioned from digital marketing. I also do other things:
  • Write and reflect on my experiences on my blog
 

 
Let’s work together if we vibe:
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Yihui's user manual (working style)

On introspection


Subconsciously I’ve been tired of default narratives while I dream of alternatives. However, I’d been living my many years in slow burn. I suppose it’s “easier” than taking the risk to explore the unknown. Only in recent years I started intensifying my introspection, leading me to adopt a journaling habit. I completed a 50-hour yin yoga training to help integrate my introspection methods with yin. Making introspection my habit does help me to write to learn and think better, ultimately know myself better and be more in tune with my mind and body. I lead with curiosity and an open mind, hoping to live my “authentic” self whatever that may be and know where to focus on energy on.

On being online


I’m an internet native, ever since I was 12. My early internet rabbit holes were FanFiction, DeviantArt, Blogger/LiveJournal/Tumblr, and even built my own fan website (Avatar: The Last Airbender). I miss the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”. One day I hope to help build the internet that I want to see more of. It’s why I have my own personal space here to document and share my experiences. I’m growing my library of almost anything I can think of, like an ongoing list of articles that helped me see things differently. I hope it grows into a warm and comfy home of my reflections and interests — a place I can return to and inspire others to create their own.

Other interests


Besides the internet culture and sense and meaning-making, I like taking photos and making videos, especially from my travels. I enjoy films and anime/manga. I also like making lists!
For inspiration, I enjoy curating:
  • artsy boards on art direction, interior design, and taste
  • music playlists for different moods (these days: house & disco funk)
I care about causes in climate change, intersectional feminism, gender equality, mental health, and sustainability. In the past, I volunteered my time and skills at a local climate youth group as well as a women empowerment group.

Connect or support me


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Let’s work together: LinkedIn or, book me for a chat. Available for Product/UX consultancy.
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Talk to me: Twitter