About

Welcome to my internet home. I'm Yi Hui. (How my name works)

An internet gardener, with a background in product management and design in software tech. I believe there are still parts of the internet that are alive than ever. Here are some things that I do:

• Make the internet softer: Building and talking about it on @tendersignals, like making fun websites here.
  • Past internet projects: Buttermilk (a platform to discover and showcase local artists), digital products, a dumb Twitter course, and Vsjo.
• Write reflections: A personal newsletter about tending to the (internet) spaces in between, and another newsletter about life lessons learned through anime.

What I'm doing now

• Independent work in UX design and UX research. More here.
• Planning next internet series at @tendersignals.
• Redesigning this personal website of mine
  • In preparation for a talk about personal websites
• Writing, strength training, and running.

Why internet home

I’m an internet native, since I was 12. Some of my early internet rabbit holes were FanFiction, DeviantArt, Blogger, Tumblr, and even built my own fan website. I want us to continue the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”.

I'm growing this space into a comfy home in this corner of the internet, hopefully inspiring others to create their own. And to contribute in building the internet that I want to see more of – something cosier, softer, more thoughtful, more alive.

Other interests

"Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." - Walt Whitman

I like taking photos and making videos, especially from my travels. Sometimes, I do film photography. I love movies, anime, manga, and fitness (Strength training, reformer pilates, running, yoga, and walking). I also enjoy collecting and curating artsy boards, playlists (these days: house), and design on are.na.

I also care about causes in climate change, intersectional feminism, and mental health. In the past, I volunteered at a local climate youth group and a women's empowerment group.

Let's chat

You can DM me on my social pages, work with me, or feel free to leave a message on my guestbook. Or just say hi and tell me what brought you to my internet home :)