About

hi, I’m Yi Hui ✨

Read here about how my name works.
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I'm a (software) product manager by profession, having transitioned from digital marketing. I also do other things:
  • Write and reflect on my experiences on my blog

On being online


I’m an internet native, ever since I was 12. My early internet rabbit holes were FanFiction, DeviantArt, Blogger/LiveJournal/Tumblr, and even built my own fan website (Avatar: The Last Airbender). I miss the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”. One day I hope to help build the internet that I want to see more of. It’s why I have my own online space to document and share my experiences, including growing a library of things, like an ongoing list of articles. I hope my space continues to grow into a comfy home that I can return to, and inspire others to create their own.

Other interests


Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes.
I’m almost always down to learn and try new things. I gravitate towards things that nourish my creativity and mind-body connection.
  • Movies: My film diary
  • Curation:
    • artsy boards on art direction, interior design, and taste
    • music playlists for different moods (these days: house)
    • and others on are.na.
  • Strength training and reformer pilates: Strengthening my back and core, aligning my body and mind.
  • Walking: Especially walks in parks. One day I will venture into much longer trails (days-weeks) in nature.
So much more, such as home interior, styles, print publications, surfskating, and junk journaling. Lately, I’m getting into commonplace notebooks and hosting sessions/dinner parties.
I care about causes in climate change, intersectional feminism, and mental health. In the past, I used to volunteer at a local climate youth group and a women empowerment group.

On introspection


I’d been living my many years in slow burn, tired of default narratives even though I dreamed about alternatives. I suppose it was “easier” than taking the risk to explore the unknown. Only in recent years I started intensifying my introspection. From a consistent journaling habit to completing a 50-hour yin yoga training, making introspection my habit does help me to learn and think better, ultimately to be more in tune with my mind and body. I want to lead with more curiosity and an open mind, hoping to live my “authentic” self whatever that may be and know where to focus on energy on.

Connect or support me


Let’s work together if we vibe:
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Yihui's user manual (working style)
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Check my work: LinkedIn or, book me for a chat. Available for Product/UX consultancy.
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Talk to me: Twitter