About

I'm Yi Hui. (How my name works)

I come from a (software) product management and digital marketing background with an interest in design. I'm interested in making the internet more human again through @tendersignals!

Take a look at what I'm doing now. I also have:

• Two newsletters:
  • A newsletter about life lessons learned through anime
  • A personal newsletter about tending to the spaces in between, particularly the internet.
• I built some (no-code) projects, such as:
  • Buttermilk, a platform to discover and showcase local artists
  • Digital products: Notion templates and starter packs
  • A dumb Twitter course to grow your following
  • Vsjo: An app for gratitude journaling using photos

Why internet home?

I’m an internet native, since I was 12. Some of my early internet rabbit holes were FanFiction, DeviantArt, Blogger, Tumblr, and even built my own fan website. I want us to continue the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”.

I'm growing this space into a comfy home in this corner of the internet, hopefully inspiring others to create their own. And to contribute in building the internet that I want to see more of – something cosier, softer, more thoughtful and intentional.

Other interests

"Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." - Walt Whitman

• Photography and videography: I like taking photos and making videos, especially from my travels. Sometimes, I do film photography.
• Movies: My film diary
• Anime & manga: My anime and manga diary
• Curation:
  • Artsy boards: Art direction, interior design, other tastes etc.
  • Music playlists (These days: house)
  • And others on are.na.
• Fitness: Strength training, pilates, running, yoga, and walking

I also care about causes in climate change, intersectional feminism, and mental health. In the past, I volunteered at a local climate youth group and a women's empowerment group.