About
hi, I’m Yi Hui ✨

I'm a (software) product manager by profession, having transitioned from digital marketing. I also do other things:
- Write and reflect on my experiences on my blog
- Write my other newsletter about lessons learned from anime
- I’m Notion certified! That means I get to show off my Notion Essentials badge (and help you with Notion stuff, of course).
- Past: Build (no code) projects, such as:
Let’s work together if we vibe:
Yihui's user manual (working style)On introspection
Subconsciously I’ve been tired of default narratives while I dream of alternatives. However, I’d been living my many years in slow burn. I suppose it’s “easier” than taking the risk to explore the unknown.
Only in recent years I started intensifying my introspection, leading me to adopt a journaling habit. I completed a 50-hour yin yoga training to help integrate it with yin. Making introspection my habit does help me to learn and think better, ultimately get to know myself better and be more in tune with my mind and body. I lead with curiosity and an open mind, hoping to live my “authentic” self whatever that may be and know where to focus on energy on.
On being online
I’m an internet native, ever since I was 12. My early internet rabbit holes were FanFiction, DeviantArt, Blogger/LiveJournal/Tumblr, and even built my own fan website (Avatar: The Last Airbender). I miss the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”. One day I hope to help build the internet that I want to see more of.
It’s why I have my own personal space to document and share my experiences. I’m growing my library of things I can think of, like an ongoing list of articles that helped me see things differently. I hope it grows into a warm and comfy home of my reflections and interests — a place I can return to and inspire others to create their own.
Other interests
Besides the internet culture and sense and meaning-making, I like taking photos and making videos, especially from my travels. I enjoy films and anime/manga. I also like making lists!
- my film diary
For inspiration, I enjoy curating:
- artsy boards on art direction, interior design, and taste
- music playlists for different moods (these days: house)
- and others on are.na.
I care about causes in climate change, intersectional feminism, and mental health. In the past, I volunteered my time and skills at a local climate youth group as well as a women empowerment group.
Connect or support me
Let’s work together: LinkedIn
or, book me for a chat. Available for Product/UX consultancy.
Talk to me: Twitter
Support: Buy me a coffee