Work
Experience, skills, and case studies
I build thoughtful and design-led products. I think in systems and user needs, and now I shape the experience too.
I come from a product management background with 7+ years of work experience, meaning I define and understand the problem first before I create the design. I also help teams figure out what to build, and make it feel right.
I work with early-stage and growing teams on product roadmap and strategy, UX research, and design -- from product discovery to the delivered experience. Typical engagements range from one-off audits to part-time work and consultation.
Here's my LinkedIn profile.
You can reach out to me via gmail (cyihuichan) for my CV or more details. Or you can book my time for a call.
My principles
Define the problem first before touching the design.
I ask the why before the how. A feature can be designed beautifully, but might be the wrong answer to your users.
Stay curious.
The best insights come from genuine curiosity, not assumptions. Go talk to people, understand them, let them surprise you.
Products should feel more human, not just functional.
I want to make products that feel considered and warm, that respect the person using them.
What to expect
- Discovery call: Understand your product, your team, and what you need.
- Scope the work: Propose a clear plan of what I'll focus on, the timeline, and what you'll get in the project.
- The work: I can work independently and deliver frequent updates through docs and walkthroughs. Or join your team part-time and work alongside them.
- Deliverables: Tangible outputs that you can use: research findings, UX audits, UX/UI design, product roadmaps, or clear recommendations.
- Handoff and follow-up: A check-in after delivery to walk through the work and answer any questions.
Selected works
A selection of product and design work across B2B SaaS platforms and projects.
Redesigning an onboarding flow
Rebuilding a mobile app
100 Daily UI Challenge
Side projects
A selection of personal side projects.
Buttermilk, an artist directory
An interactive magic 8 ball website
A website cataloguing my favourite things
- Design: Figma, Whimsical, Canva
- Product: Notion (My Notion badge), Pendo, Canny, FullStory, Mixpanel, Jira, Github, Miro, ClickUp, Confluence, Zapier, Webflow, Airtable
- AI: Claude, Lovable, ChatGPT
Other work and features:
Contributing writer
- For Earthkind — The opposite of fast fashion: sustainable vs ethical vs slow fashion.
- For Respond.io – How to Use WhatsApp Business App and API at the Same Time and more here
Media features
- Vulcan Post – on building Buttermilk, a platform to discover local Malaysian artist
- The Star – on building Buttermilk, an indie platform for Malaysian artists
- Ritika's Newsletter – on transitioning from PM to founder
Guest speaker - Talks
- Cold Brew & No-Code #3 with Madhuri — on my second product, VSJO and demo'd how it works using no-code.
- Zom-In — on Buttermilk
- Fashion Revolution Malaysia for Fashion Revolution Week — on conscious living and intentional consumption
- Women Who Code: Product Series #11 - Switching Into Product — on switching into product management from digital marketing.
Host/facilitator
- Co-hosted a mid year reset journaling workshop
- Co-hosted a journaling workshop with Mossery to chart your purpose and direction using the Ikigai method.