About

Welcome to my internet home. I'm Yi Hui. (How my name works)

I have a (software) product management and digital marketing background with an interest in design. Here are some things that I do:

• Make the internet more human again through @tendersignals!
• Write two newsletters: A personal newsletter about tending to the spaces in between, particularly the internet. And a newsletter about life lessons learned through anime.
• I also built some (no-code) projects: Buttermilk (a platform to discover and showcase local artists), digital products (Notion templates and starter packs), a dumb Twitter course to grow your following, and Vsjo (An app for gratitude journaling using photos).

What I'm doing now

• Focusing on consultation work in UX design and UX research. More here.
• Curating and making internet things – @tendersignals.
• Self-organising a group art exhibition with close friends.
• Writing, strength training, and running.

Why internet home

I’m an internet native, since I was 12. Some of my early internet rabbit holes were FanFiction, DeviantArt, Blogger, Tumblr, and even built my own fan website. I want us to continue the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”.

I'm growing this space into a comfy home in this corner of the internet, hopefully inspiring others to create their own. And to contribute in building the internet that I want to see more of – something cosier, softer, more thoughtful and intentional.

Other interests

"Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." - Walt Whitman

I like taking photos and making videos, especially from my travels. Sometimes, I do film photography. I like movies, anime, manga, and fitness (Strength training, pilates, running, yoga, and walking). I also like curating artsy boards, playlists (these days: house), and others on are.na.

I also care about causes in climate change, intersectional feminism, and mental health. In the past, I volunteered at a local climate youth group and a women's empowerment group.

Let's chat

You can DM me on Twitter or Substack, or work with me here.

Orrrr, feel free to leave a message for me on my guestbook.