About

Welcome to my internet home. I'm Yi Hui. (How my name works)

I have a (software) product management and digital marketing background with an interest in design. Here are some things that I do:

• Make the internet softer and more human again @tendersignals
• Make fun websites here
• Write two newsletters: A personal newsletter about tending to the (internet) spaces in between, and a newsletter about life lessons learned through anime.
• Previously made no-code internet projects: Buttermilk (a platform to discover and showcase local artists), digital products, a dumb Twitter course, and Vsjo.

What I'm doing now

• Independent work in UX design and UX research. More here.
• Curating and making internet things at @tendersignals.
• Organising a group art exhibition with close friends.
• Writing, strength training, and running.

Why internet home

I’m an internet native, since I was 12. Some of my early internet rabbit holes were FanFiction, DeviantArt, Blogger, Tumblr, and even built my own fan website. I want us to continue the era of “surfing the internet” when we weren’t absorbed with analytics, algorithms, and “content”.

I'm growing this space into a comfy home in this corner of the internet, hopefully inspiring others to create their own. And to contribute in building the internet that I want to see more of – something cosier, softer, more thoughtful and intentional.

Other interests

"Do I contradict myself? Very well then I contradict myself. I am large, I contain multitudes." - Walt Whitman

I like taking photos and making videos, especially from my travels. Sometimes, I do film photography. I love movies, anime, manga, and fitness (Strength training, pilates, running, yoga, and walking). I also enjoy collecting and curating artsy boards, playlists (these days: house), and others on are.na.

I also care about causes in climate change, intersectional feminism, and mental health. In the past, I volunteered at a local climate youth group and a women's empowerment group.

Let's chat

You can DM me on my social pages, work with me, or feel free to leave a message on my guestbook.